Hyundai Motor revealed the name of a new crossover SUV, Bayon, which will be coming to the European market in the first half of 2021.

The new model will be an addition to the SUV line-up with an advanced design giving a touch competition to its rivals. Hyundai Bayon is inspired by the city of Bayonne in the southwest of France being primarily a European product.

“Hyundai is strongly established in the European SUV market already, in terms of our model range as well as our sales success,” says Andreas-Christoph Hofmann, Vice President of Marketing & Product. “By launching a new, additional B-segment model as the entry point into our SUV line-up, we see a great opportunity to cover European customers’ demand even better and to increase our offering in a highly popular segment.”

Bayon will be positioned in the B-segment, and will be the entry model in the Hyundai SUV line-up for Europe. More details will soon be revealed.